Role
Marketplace selling
What happens when a platform changes its requirements for descriptions or shipping times? If you find out from a notice that your listings are suspended, you are reacting after the loss rather than before it.
Intro call
Four questions we would start with
What happens when a platform changes the rules?
If you find out from the consequences rather than from the announcement, every change costs you suspended listings and position.
How many times a day do competitors' prices change?
If you do not know, your price position is the result of chance rather than of a decision.
How quickly do you find out that your account metrics have worsened?
The service metrics decide how visible your listings are. Reacting a week later is a week of weaker sales.
Where do orders from the different platforms go?
If each has its own panel, the handling is multiplied by the number of channels.
We take over maintaining the listings and the monitoring, you keep the selling strategy
Creating and updating listings, tracking prices, monitoring platform rules and handling orders from several channels can be taken off the desk. Decisions about prices and range stay with a person.
- A listing is built from one source of data. - The description, the photographs and the attributes from one place, adapted to each platform's requirements separately.
- A change of rules is a signal, not a surprise. - Platform notices and rejected listings are brought together instead of being lost in an inbox.
- The price position is visible. - A competitor's price change is information; the decision how to react belongs to you and to the rules you set.
Scope
What can be taken off marketplace selling
Twenty-one example tasks. Each one has a human approval point. Below is a selection, and the scope we fit to your platforms.
Creating listings
- Product data from one source for every platform
- Adapting the listing to each platform's requirements
- Pointing out rejected listings with the reason
- A signal when a product has no listing on one of the platforms
- Updating stock levels across every channel
Prices and competition
- Tracking the prices of comparable listings
- Your listing's price position within the category
- A proposed price change under the agreed rules (approval: the specialist)
- Recording the price history required when announcing a reduction
- A signal when a listing is sold below the profitability threshold
Platform rules
- A summary of notices about rule changes
- Pointing out listings that do not meet the new requirements
- The status of the seller account metrics
- A signal when a metric approaches its threshold
Handling orders from the platforms
- Orders from every platform in one place
- Linking an order to a sales document
- Shipping statuses passed back to the platforms
- Returns summarised by cause and by platform
Results and visibility
- Sales by platform and by listing
- Pointing out listings with low visibility
- Comparing channel profitability after commission
A day's work
Today
- You create listings separately on each platform, retyping the data
- You learn about a rule change from a rejected listing
- You check competitors' prices by hand, for selected lines
- You handle orders in several panels
- You notice your account metrics have worsened when sales fall
- You do not calculate channel profitability after commission
With AI assistance
- A listing is built from one source, adapted to each platform
- Rule changes and rejected listings are brought together
- The price position is visible, and the reaction follows your rules
- Orders from every platform sit in one place
- A metric approaching its threshold reports itself earlier
- Channel profitability after commission is calculated
- Active listings
fewer lines suspended for formal reasons
rejections and requirements are brought together
- Time to react to a rule change
the change is handled before it suspends listings
platform notices are tracked in one place
- Price position
fewer listings dropping out of contention on price
competitors' price changes are visible
- The health of the seller account
fewer drops in visibility caused by metrics
approaching a threshold is flagged
We start with one source of product data, because everything else follows from it.
- Step 1
Product data and creating listings
One source, adaptation to the platforms' requirements, rejections pointed out.
- Step 2
Stock and orders in one place
Stock updated across every channel, orders collected together.
- Step 3
Prices and account metrics
The price position and signals about approaching thresholds.
- Step 4
Channel profitability
Results after commission and returns. Last, because it needs complete order data.
Common questions
Questions that come up at the first meeting
How is this different from running an online shop?
In your own shop you set the rules. On a platform somebody else sets them and can change them without asking, and your visibility depends on metrics you influence indirectly. That is selling on somebody else's ground and it needs a different way of working.
Will running the platforms need fewer people?
Every new platform is a new set of requirements and a new panel - and that is why e-commerce teams cannot keep up. Taking over listing creation and order collection lets the same people serve more channels. Decisions about prices and range stay with a person, because automation without limits ends in a price war with your own profitability.
Does this fall under the AI Act?
Selling on platforms is not a high-risk use, but pricing rules have two limits from other regimes. The first: competition law, especially if a rule led to prices being aligned between sellers - a separate and serious risk. The second, everyday one: announcing a reduction requires giving the lowest price from the period before it, so every automatic price change has to leave a history trail. That is today the most common source of penalties in this channel.
Still have a question that is not here? Book a call
Next step
How many of your listings are suspended today for formal reasons?
We will show you what selling on platforms looks like when a listing is built from one source and a rule change is a signal.