Role
Product content
How many times this month have you retyped a manufacturer's data into your own format? Every supplier sends it differently, and the product page has to look the same at your end - and be ready before the goods reach the warehouse.
Intro call
Four questions we would start with
How many times a month do you retype data from a supplier's spreadsheet?
With several dozen new items that is a few days of work, visible nowhere except in the pages existing at all.
How long does it take from a delivery arriving to the page being published?
Every day of delay is goods sitting in the warehouse that cannot be sold through the digital channel. It is one of the few cases where a delay in content has a direct price.
What do you do when the manufacturer's data does not match what arrived?
Usually: you believe the manufacturer, because it is faster. Sometimes: a client's complaint corrects it for you, a few weeks later.
What do you not do, even though you know you should?
Updating old product pages, filling in missing attributes, fixing descriptions copied years ago from a leaflet. Never urgent, always needed.
We take over the retyping, you keep the judgement
Reading suppliers' data, mapping attributes, preparing the description and detecting gaps can be taken off the desk. Judging what is true and deciding what to say about a product stay with a person.
- Technical data is not invented. - If the manufacturer gave no value, the page shows a gap rather than a probable value. In a specification, guessing is worse than a gap.
- The description is built from attributes, not from thin air. - That is why not all the descriptions sound the same: they differ in exactly what the products differ in.
- Legal requirements on the label are a separate track. - Mandatory markings, warnings, composition - they always go through a person, however well the rest works.
Scope
What can be taken off product page work
Twenty example tasks. Each one has a human approval point. Below is a selection, and the scope we fit to your process.
Data from the manufacturer
- Reading a supplier's spreadsheet or catalogue into one form
- Mapping the supplier's attribute names onto yours (new attributes: to a person)
- Detecting discrepancies between the supplier's data and the previous version
- Pointing out gaps in the data required for publication
- Preparing a question to the supplier about the missing information (sent by: the specialist)
The description and its variants
- A starting draft of the description from the attributes (edited by: the specialist)
- A short version for listings and comparison sites
- Highlighting the features that distinguish the product from its closest equivalents
- Checking that the description does not promise something the specification does not contain
- Making the naming of features consistent within a category
Attributes and categories
- Assigning the product to a category and to filters
- Detecting products with an incomplete set of attributes for their category
- Pointing out outlying values - probable errors in the data
- Preparing the data in the formats the sales channels require
- A summary of attributes clients look for and you do not have
Updates and the life cycle
- Detecting changes in the manufacturer's data against the published page
- A list of pages unchanged for a long time
- Marking withdrawn products and pointing out successors
- Checking the page agrees with the state in the system
- A summary of pages with missing photographs or material
A day's work
Today
- A new delivery means a spreadsheet from the manufacturer and a day of retyping
- Every supplier names the same features differently, and you translate it by hand every time
- The descriptions come from a leaflet, because there is no time for anything more
- You discover gaps in the attributes when a client asks or when a filter fails
- A change in the manufacturer's specification does not arrive until somebody notices
- Nobody has read a page from three years ago in three years
With AI assistance
- The supplier's data enters your format, and you settle the doubtful mappings
- New attribute names reach you as a question rather than as a silent entry
- The description starts from the attributes; your work is editing and judgement, not retyping
- You see the gaps before publication, together with the list of questions for the supplier
- A change at the manufacturer reports itself as a difference against the published page
- The list of pages needing a refresh exists and has an order
- Time from delivery to publication
the goods sell from the first day
preparing the page stops being the bottleneck on the content side
- Complete attributes
the filters and comparison sites work
gaps are detected before publication rather than by a client
- Distinct descriptions
the pages differ in what the products differ in
the description is built from a particular product's attributes, not from a category template
- Current pages
a change at the manufacturer reaches the page
a difference against the published version is detected rather than reported
We start with one category and one supplier, not with the whole range.
- Step 1
An attribute dictionary
We establish what you call the features and what values are allowed. That is the foundation of everything else and usually something that has never been written down in the company.
- Step 2
One supplier, one category
Reading and mapping for one source, with every page approved by hand. We measure how much actually needs correcting.
- Step 3
The descriptions
Only once the attributes are clean. A description built on incomplete data is worse than no description, because it looks complete.
- Step 4
Updates and the rest of the range
Detecting changes at the manufacturers and extending to further categories.
Common questions
Questions that come up at the first meeting
What about legal requirements on the label and in the description?
That is the one part that always goes through a person - mandatory markings, warnings, composition, energy classes. With those fields the system can at most check whether something is missing. It does not fill them in and does not propose wording.
Does less work on descriptions mean fewer people for descriptions?
Most companies do not have a complete catalogue not because they do not want one, but because describing everything by hand is unreachable. What changes is not the number of people but how much of the range is properly described at all. The team stays with the decisions about content and with the verification - what cannot be handed over.
Does this fall under the AI Act?
Product descriptions are not a high-risk use. Accountability for the accuracy of product information follows from consumer and sector regulations - and that does not change at all, however the page was produced.
Still have a question that is not here? Book a call
Next step
How many products are sitting in your warehouse with no page ready?
We will show you what preparing product pages looks like when suppliers' data enters your format and the work starts from judgement rather than from retyping.